The scarcity of good ideas
People are always looking for new ideas. The world would be a boring place without them. Many are worth trying. Most won’t work. It doesn’t mean you shouldn’t try them.
Every so often one will really connect with people, and the results can be amazing, for everybody involved.
If you're lucky enough to find one of these, mind it. Work at it. Look after it. Stay true to it. Respect it and everyone who believes in it.
Don’t stop looking for new ideas, but the really good ones don’t come around too often, so enjoy them when they do.